For nearly two decades I worked as an ad agency copywriter and creative lead. More recently I’ve focused on these two areas:

CONTENT MARKETING

In 2012 I left Razorfish to begin a second career in content marketing. Shortly thereafter, I launched a robust program for Mutual Mobile [case study 1; case study 2], and later founded a content marketing studio serving Google, HP, Stanley Black & Decker, and Colgate.

Competencies:

Achievements:

• Established distribution partnerships with Fast Company, Mashable, Business Insider, SAP, and Salesforce

• Produced work recognized by The Addy Awards, The W3 Awards, The Davey Awards, The Digiday Video Awards, the HOW Interactive Design Awards, and Communication Arts magazine

WORK

PUBLIC RELATIONS

While working in Austin's startup scene, I augmented my content marketing efforts by asking the media to tell my employers' stories as well. I was surprisingly successful at capturing editors’ interest.

Competencies:

Pitching company news | Pitching executive bylines | Negotiating speaking engagements | Negotiating event appearances

Accomplishments:

• Persuaded CNN to use an employer's office as their SXSW studio

• Secured features in the NY Times, the WSJ, and TechCrunch before another employer's product launched

• Have placed CEO guest contributions in Fast Company, Forbes, VentureBeat, and various industry trades

COVERAGE